Rick Perera
Rick Perera
Rick Perera is a communications / marketing professional with a successful track record managing donor campaigns, media and communications platforms focused on health, emergency response and other mission-driven sectors. He is a talented storyteller and skilled at translating technical and scientific texts into lay-friendly content.
His expertise includes research and content creation in written and broadcast formats, social media campaigns, fundraising, technical writing and publication launches, advocacy, issues management and crisis communications. Rick is fluent in English, Spanish, French and German.
With Atlanta Journal-Constitution journalist Elissa Eubanks
in Haiti. (Photo: CARE / Evelyn Hockstein)
Career highlights
Broadcast and print journalism:
CNN: Writer / field producer covering breaking news, long-form and documentary programming
IDG Communications (now Foundry): Berlin bureau chief covering the technology sector throughout Europe
Nonprofit:
CARE: Multiple marketing / communications roles for one of the world's foremost nonprofits working in health, disaster relief, education and economic development in 100 countries.
Media / communications officer
Generated hundreds of media hits supporting fundraising and advocacy objectives
Conducted on-site research, shot photos, supervised camera crews, wrote case studies and feature stories in more than 20 countries
Managed press coverage and mitigated risks to the organization's reputation during high-profile crises
Emergency response communications director
Directed media teams in disaster zones from Haiti to Pakistan
Escorted journalists and generated media opportunities for senior management
Served as on-camera spokesperson in multiple languages
Worked under tight deadlines to generate content for fundraising campaigns of up to $100M
Senior writer / interim director, Resource Development Content Creation
Led team of five writer-editors serving private, foundation and corporate fundraising channels raising more than $100M in annual revenue
Personally created content for campaigns worth more than $30M through winning proposals, reports, case studies and social media content
Oversaw staff skills development including media training for senior management and writing training for technical staff